Position Overview

LIMC is seeking a highly motivated Director of Events & Partnerships to lead the development, sales, execution, and growth of LIMC Events and strategic partnerships.

This is a revenue-generating leadership position, not simply an event-coordination role.

The Director will be responsible for developing sponsorship opportunities, securing corporate partners, building relationships with automotive and motorsports brands, managing event partnerships, developing new event concepts, and helping LIMC grow its event portfolio.

The ideal candidate understands the intersection of events, sponsorships, automotive culture, motorsports, sports entertainment, experiential marketing, and business development.

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Key Responsibilities

Event Development & Management

• Lead planning and execution of LIMC Events from concept through completion.
• Develop event concepts, budgets, timelines, production plans, and operational requirements.
• Coordinate with venues, vendors, exhibitors, sponsors, entertainment partners, media partners, and contractors.
• Oversee event-day operations and ensure sponsors and partners receive contracted benefits.
• Develop post-event reports measuring attendance, sponsorship performance, revenue, engagement, and other KPIs.
• Identify opportunities to improve event attendance, revenue, and attendee experience.
• Assist with development of future LIMC roadshows and large-scale motorsports events.

Sponsorship & Partnership Development

• Develop and maintain LIMC’s sponsorship pipeline.
• Identify potential corporate sponsors and strategic partners.
• Create and present sponsorship proposals.
• Sell LIMC sponsorship packages, including V6, V8, V12, and customized partnerships.
• Develop long-term relationships with automotive manufacturers, aftermarket companies, dealerships, racing organizations, sports organizations, technology companies, media companies, financial institutions, and lifestyle brands.
• Negotiate sponsorship agreements within established company parameters.
• Maintain relationships with existing sponsors and pursue renewals.
• Create opportunities for sponsors to activate their brands at LIMC Events.

Business Development

• Build a strong network throughout the automotive, motorsports, sports, entertainment, and corporate communities.
• Prospect new clients through direct outreach, networking, trade shows, conferences, industry events, and referrals.
• Develop strategic partnerships that generate revenue and expand LIMC’s reach.
• Maintain an organized CRM and sponsorship pipeline.
• Track leads, proposals, contracts, revenue, renewals, and partner activity.
• Develop new revenue opportunities from exhibitors, vendors, sponsorships, activations, VIP experiences, media partnerships, and event programming.

Marketing & Promotion

• Work with LIMC marketing and creative teams to develop sponsor-facing and event marketing materials.
• Assist in developing social-media and digital marketing campaigns.
• Coordinate sponsor logo placement, promotional materials, signage, digital exposure, and event branding.
• Work with media partners and influencers on approved event promotions.
• Help develop press opportunities and strategic media relationships.